Genetically modified rice, called golden rice, is an example of how genetic engineering is used to create a product that has a greater consumer appeal. increase the nutrient quality of a food. increase the shelf life a food. make a food more insect resistant.

The correct answer is: increase the nutrient quality of a food.

Golden rice is genetically engineered new type of rice that contains beta-carotene (provitamin A), which is converted into vitamin A. It differs from its "original" strain by the addition of three beta-carotene genes. Thi rice is produced for the fight against vitamin A deficiency (VAD) and to be consumed in areas with a shortage of dietary vitamin.