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2 April, 11:46

Which of the following correctly lists actors in a company's microenvironment? A. The economy, publics, competitors, suppliers B. Competitors, marketing intermediaries, suppliers, publics C. Suppliers, marketing intermediaries, technology, publics D. Suppliers, marketing intermediaries, competitors, culture E. Publics, demographics, suppliers, competitors

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  1. 2 April, 12:29
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    option B - Competitors, marketing intermediaries, suppliers, publics

    Explanation:

    The actors are those crucial components in the company that affect the service provide to the customers.

    The main six-component or actors in micro environment are listed below

    - company

    - suppliers

    - marketing intermediaries

    - competitors

    - Public

    - customers

    The main function of the micro environment is to make healthy customer relationships by defining the value and satisfaction in the customer's minds.
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