Should a company alter its marketing campaigns to reflect biases that might be prevalent in various countries in which the company does business?

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Business

Moshe Wilkinson

24 September, 16:19

Should a company alter its marketing campaigns to reflect biases that might be prevalent in various countries in which the company does business?

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Omari Andrade · Answer 1

NO. The company should not alter its marketing campaigns to reflect biases that might be prevalent in various countries in which the company does business. Especially if the alteration made is against company polity and ethics.

The marketing campaigns must represent the authentic stance of the company. It should be presented in such a way that it gives out positive responses from clients and potential clients regardless of market sector.