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10 August, 12:32

Discuss two defensive strategies thar mtumi can use to alleviate pressure on the profitability of his business

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  1. 10 August, 14:44
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    The defensive strategies that he can use to alleviate pressure on the profitability on his business are:

    - Retrenchment

    Retrenchment is the act of reducing the cost of operation within a business, such as firing down an employee to increase the profit

    - Market Fortification

    By introducing several products to the market at the same time, which will lock out some competitions' market share
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