Discuss two defensive strategies thar mtumi can use to alleviate pressure on the profitability of his business

The defensive strategies that he can use to alleviate pressure on the profitability on his business are:

- Retrenchment

Retrenchment is the act of reducing the cost of operation within a business, such as firing down an employee to increase the profit

- Market Fortification

By introducing several products to the market at the same time, which will lock out some competitions' market share