Geneva receives high praise from her boss when she attracts a new client to her firm. this praise leads geneva to work hard to obtain more new clients. for geneva, the praise from her boss was

This was a form of positive reinforcement. She has been conditioned to work harder when she receives the praise, because she enjoys hearing this from her superiors. When the reward is given to her, the cycle continues: more praise leads to harder work, which leads to even more praise.