A sales message is wasted if your reader fails to act.

a. True

b. False

The answer is true. It is because if the reader fails to act then it meant that he or she is not doing his or her job in which he or she should be doing and by that, his or her outcome in the task that he or she is assigned to will likely be wasted or be poorly done such as the sales message being wasted if the reader had failed to act.