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27 December, 05:41

In a marketing context, a message refers to

a. product information regarding, benefits, price, and usage found on a product's package.

b. the slogan or tagline of a specific product.

c. proprietary information linking a specific product to a promotional campaign. - 17 - Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

d. the information sent by a source to a receiver during the communication process. e. a television or radio commercial from the ...

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  1. 27 December, 07:19
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    The answer is c. the information sent by a surce to a receiver during the communication process.

    A message refers to the information sent by a source to a receiver during the communication process.
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