Jackson is conducting interviews to identify patterns in consumer decision making for high-involvement products. Which type of interview should he use if he needs a high degree of comparability among responses, no question variability, and to maintain his own neutrality during the interviews?
a. Unstructured
b. Structured
c. Semistructured
d. Closed-ended
e. Briefing
+3
Answers (1)
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “Jackson is conducting interviews to identify patterns in consumer decision making for high-involvement products. Which type of interview ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.