Suppose the following information: The cost of a full-page color ad in the U. S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U. S. audience size is 1,566,027. The cost of a full-page color ad in the U. S. national edition of USA Today (newspaper) is $207,720 and its U. S. audience size is 1,711,696. The cost of a full-page color ad in the U. S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U. S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the highest CPM?
Answers (1)
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “Suppose the following information: The cost of a full-page color ad in the U. S. national edition of The Wall Street Journal (newspaper) is ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers
You Might be Interested in
If Procter & Gamble, the maker of Dawn dishwashing liquid, wants to know what percentage of customers examine product labels before making a product selection in the grocery store, it can best gain this information through a. mail surveys. b.
Answers (1)
Which of the following is an advantage of the corporate form of business when compared to sole proprietorships and partnerships? Group of answer choices A) ease of formation lower taxes B) simpllified paperwork limited liability of owners
Answers (1)
Rinker Audio Products has a fully-staffed purchasing department that procures various inputs. It also has various domestic manufacturing facilities that coordinate with the purchasing department.
Answers (1)
A craftsman named William Barnes builds two kinds of birdhouses, one for wrens and a second for bluebirds. Each wren birdhouse takes 4 hours of labor and 4 units of lumber. Each bluebird house requires 2 hours of labor and 12 units of lumber.
Answers (1)
Mason has a Mason Painting Services has a weekly payroll of $28,000. December 31 fails on Wednesday and Mason will pay its employees following Monday (January 5) for the previous full week.
Answers (1)
New Questions in Business
In the context of the various roles employees take up in an organization, who among the following is most likely to spend a lot of their time listening?
Answers (1)
Because email, chat, and text messages are less formal methods of communication, good technical writing skills are less important for these messages. O True O False
Answers (1)
Several years ago, the United States went to war with Iraq. This led to an increase in government expenditures and a decrease in private consumption and investment. What is the total effect of these circumstances on aggregate demand?
Answers (1)
If the technology is flexible it becomes more difficult to distribute manufacturing in many local facilities. it becomes more difficult to consolidate manufacturing in a few large facilities.
Answers (1)
A person buys a flat screen, plasma, theater-like television. the person has homeowner? s insurance. why would it be appropriate to add a personal property floater to that insurance?
Answers (1)