After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as

:

A. environmental scanning.

B. niche marketing.

C. micro-marketing.

D. respondent change.

Question

Business

Rayne Anthony

14 October, 18:23

After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as

:

A. environmental scanning.

B. niche marketing.

C. micro-marketing.

D. respondent change.

+2

Answers (1)

Know the Answer?

Koen Jacobson · Answer 1

Answer: C micro marketing

Explanation:

Micromarketing is a marketing strategy in which advertising inputs are focused on a small group of closely targeted consumers. Micro marketing is focused on individual steps that are part of an overall people. In this situation the campaign is geared toward a particular audience. Take for example, P & G made use of such marketing by introducing its Pantene Relaxed & Natural shampoo and conditioner product line, it then made a strategic moves by targeting African American ladies.