All of the following are included in the main criteria used for determining how "good" a brand is, or how much equity it has except brand awareness. brand loyalty. brand associations. brand conceptualization. perceived value.

D. Brand Conceptualization

Explanation:

Brand Conceptualization talks about process or action of forming a brand. The way or process in which a brand is formed is NOT a measure of how good the brand is. Also, brand conceptualization is not an indicator of the equity it possesses. The brand conceptualization only refers to the forming of a brand based on set features like values, vision, personality, attributes and so on. Brand conceptualization describes the origin of the brand and how the idea originated.