Baby boomers are a large consumer target for many products and "show and tell" focus groups are being used by consumer researchers. Which of the following statements is nottrue about "show and tell" focus groups? A) Respondents' attitudes are uncovered by analyzing their responses to scenarios that are deliberately unstructured, vague, and ambiguous. B) They provide the needed insight into the core values boomers hold close to their hearts. C) Participants bring in three or four items that represent their ideal environment. D) Group discussion is centered on the items brought in for "show and tell."

Question

Business

Clay

10 June, 05:23

Baby boomers are a large consumer target for many products and "show and tell" focus groups are being used by consumer researchers. Which of the following statements is nottrue about "show and tell" focus groups? A) Respondents' attitudes are uncovered by analyzing their responses to scenarios that are deliberately unstructured, vague, and ambiguous. B) They provide the needed insight into the core values boomers hold close to their hearts. C) Participants bring in three or four items that represent their ideal environment. D) Group discussion is centered on the items brought in for "show and tell."

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Answers (2)

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Leanna Leon · Answer 1

The statement ' A' is not true about the "show and tell" focus group.

A) Respondents' attitudes are uncovered by analyzing their responses to scenarios that are deliberately unstructured, vague, and ambiguous

Explanation:

Consumer Researchers can use any questionnaires response to analyze the Respondents' opinion for many products, but using scenarios that are deliberately unstructured, vague, and ambiguous is not appropriate.

Whitney · Answer 2

A) Respondents' attitudes are uncovered by analyzing their responses to scenarios that are deliberately unstructured, vague, and ambiguous