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14 June, 12:56

Technology Corp. is considering a $238,160 investment in a new marketing campaign that it anticipates will provide annual cash flows of $52,000 for the next five years. The firm has a 6% cost of capital. What should the analysis indicate to the firm's managers? (a) IRR is 8%. Accept the project.

(b) IRR is 3%. Reject the project.

(c) IRR is 4%. Reject the project.

(d) IRR is 6%. Accept the project.

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  1. 14 June, 15:08
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    B) IRR is 3%. Reject the project.

    Explanation:

    We can use an excel spreadsheet to calculate the internal rate of return (IRR) for this investment:

    we can use the IRR function = IRR (values,[guess])

    where:

    value 1 = - 238160 value 2 to 6 = 52000 guess = optional, not required

    =IRR (-238160,52000,52000,52000,52000,52000) = 3%
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