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20 May, 10:20

Digital marketing isn't just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by 'local businesses'?

a. A business that operates from a specific geographic locationb. A business that is within a 5km radius from the customerc. A business that has existed within a community for more than 5 yearsd. A business that only provides a service based product

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  1. 20 May, 13:25
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    a. A business that operates from a specific geographic location

    Explanation:

    Companies can sell their goods or services to customers within or outside their countries of domicile. A local business is an enterprise that opts to sell its products and services to customers within its community, region, or country. A single branch restaurant that operates in a town is a local business because it serves the population in that locality.

    A local business has the advantage of understanding the need and wants of its target customers. The business owner knows the culture of the local people, hence will supply goods and services that they will buy.
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