Products that appeal to mothers have evolved since mothers are no longer homogeneous like before. Instead, there are traditional, blended, and nontraditional moms. Which of the following factors that affect consumer buying decisions is responsible for this change? A) Increased motivation

B) Changes in lifestyle

C) Creation of poverty of time

D) Increased involvement

B) Changes in lifestyle

Explanation:

Products that appeal to mothers have evolved since mothers are no longer homogeneous like before. Instead, there are traditional, blended, and nontraditional moms. This is perfect example of changes in lifestyle due to which these changes has happened. In the past mothers were almost have the same characteristics which marketers can easily target in order to increase sales but now-a-days its not that much easy. Some mothers prefer to stay in homes and are housewives while others the working ones. Some mothers prefer to look after their kids by themselves while others like their kids to be grown under some professionally trained institutions. This has created much problem for the marketers that which factors they should highlight in their marketing efforts and promotional campaigns.

The correct answer is letter "B": Changes in lifestyle.

Explanation:

Consumers' decisions are driven by many factors of products such as price, quality, and availability but some factors depend directly on the customers to chose one good over another such as their needs, expectations, income, and lifestyles.

In the example, mothers' lifestyles over time have changed. Every day it is more often to see working mothers implying they have an income that allows them to purchase better formula for their babies, larger quantities of diapers, or finance large vehicles so all the children in the family can travel more comfortably, for instance.