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25 November, 07:34

If I buy 3 different allotments, each with a daily effective circulation of 25,000, how many total GRPs do I have for the 3 allotments if my total market population is 50,000?

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  1. 25 November, 10:56
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    150

    Explanation:

    The computation of the total GRP is shown below:

    Data provided in the question

    Number of allotments = 3

    Daily effective circulation = 25,000

    Total market population = 50,000

    So, the total GRPS is

    = (Number of allotments * Daily effective circulation) : (Total market population) * 100

    = (3 * 25,000) : (50,000) * 100

    = 150
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