Full-service advertising agency refers to
a. an advertising agency that not only provides a complete range of services, including market research, media selection, copy development, artwork, and production, it has input into actual product design.
b. an advertising agency that specializes in one aspect of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased mediaspace, or providing Internet services.
c. an advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production.
d. firms that are large enough to carry their own in-house advertising staff to provide all advertising services needed by the company.
e. consulting agencies that set the advertising objectives, provides market research, media selection, copy development, and artwork, then allows the firm to put the plans into action.
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