What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning?

a) controlb) marketing information systemc) ansoff matrixd) SMART goals

b) marketing information system

Explanation:

A marketing information system (MIS) is a system used to collect data (structure, equipment, procedures and people) into a coherent format using methods to interprete, sort, analyse and evaluate the information in order to improve the marketing planning.

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