Companies such asIBM, Walmart, and Google now look beyond economic gain and, in their marketing strategies, they also consider the well-being of customers, the depletion of natural resources, the viability of suppliers, and the interests of the local community. This reflects which marketing philosophy?

Question

Business

Nicole Weber

17 September, 08:13

Companies such asIBM, Walmart, and Google now look beyond economic gain and, in their marketing strategies, they also consider the well-being of customers, the depletion of natural resources, the viability of suppliers, and the interests of the local community. This reflects which marketing philosophy?

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Answers (1)

Know the Answer?

Kiera Caldwell · Answer 1

E. Societal Marketing Concept

Explanation:

According to Wikipedia, the societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.

This follows for companies like IBM, Walmart, Google and the likes now looking beyond economic gain in their marketing strategy. Many ways in which these companies achieve this is through various campaigns, charity events or programs on the societal issues they are trying to place attention on.

In summary, Societal marketing takes into consideration society's long term interest.