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10 October, 05:57

Which stage of the business buying decision process involves ranking the importance of reliability, durability, and price?

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  1. 10 October, 08:17
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    The fourth stage of the business buying process is sometimes called the: "evaluation of proposals" or "selection of product and supplier". Some people may call them by different names but their functions are the same.

    Explanation:

    At this stage, the buying team will evaluate each of the suppliers' proposals against criteria such as price, performance, durability, reliability and value for money. This evaluation covers both the the product and the supplier (or vendor). After they make a decision on which proposal is the best for the company, the product is ordered.
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