Identify the problem you are trying to solve or the information you are trying to convey, and then develop a strategy to address that need.

In this question we are talking about the steps involved in communication planning:

Identify the problem / the purpose of your communication Identifying the target audience Design or plan the ways you want to communicate your message Evaluate the resources you have Plan for emergencies Develop strategies on how to spread the message or information you want to communicate Action planning Plan evaluation