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5 September, 22:11

When evaluating advertising results, what post testing technique can be used to measure consumer's beliefs or feelings about a product before and after exposure to the ad? A. estimonials. B. Attitudinal measures. C. Unaided recall. D. Fear appeals. E. Aided recall.

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  1. 5 September, 23:59
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    The correct answer is B that is Attitudinal measures.

    Explanation:

    Attitudinal measures is the one which evaluates the importance of the consumer places on the specific attributes of the services or the products.

    It is done through surveys and created to measure how consumer feels regarding something.

    In order to evaluate the advertising results, the attitudinal measures technique could be used for measuring the feelings and the beliefs of a product after or before the advertisement.
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