Regardless of the objective of an advertising campaign, each campaign's objectives must be:

A) sincere and emotional.

B) consistent with those of the available media.

C) either informative or persuasive but not both.

D) specific and measurable.

E) designed for use in both a pull and a push strategy.

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Jackson Beck

25 April, 17:12

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Gwendolyn Rosario · Answer 1

Gwendolyn Rosario 25 April, 20:19

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E) specific and measurable

Regardless of the objective of an advertising campaign, each campaign's objectives must be:A) sincere and emotional.B) consistent with those of the available media.C) either informative or persuasive but not both.D) specific and measurable.E) designed for use in both a pull and a push strategy.