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31 December, 21:29

In companies which follow a centralized organizational system, who among the following is likely to be given the title "marketing communications manager"?

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  1. 1 January, 00:54
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    advertising manager

    Explanation:

    Centralized organizations are very rigid structures where most of the decisions are made by upper management and then passed to lower management levels.

    In centralized organizations, the advertising (marketing) department is responsible for developing promotional plans that must be approved by upper management who will then set a promotional budget and overall marketing objectives.

    Centralized organizations that tend to favor in-house advertising usually do it because it lowers costs, but they also have serious issues with flexibility and creativity.
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