As the chief marketing officer at Chevrolet, you'd like to determine how much the engineering team's redesigned dashboards are going to influence your sales forecasts. You've decided to use the Delphi technique, but you're not sure who to include in your research. Of the following groups who might provide useful insights, which group are you least likely to turn to for feedback? Academic researchers in automotive engineeringAudio/hearing specialistsExperts in efficient environmental designVision and visual processing scientists

Question

Business

Joanna Crane

4 May, 19:22

As the chief marketing officer at Chevrolet, you'd like to determine how much the engineering team's redesigned dashboards are going to influence your sales forecasts. You've decided to use the Delphi technique, but you're not sure who to include in your research. Of the following groups who might provide useful insights, which group are you least likely to turn to for feedback? Academic researchers in automotive engineeringAudio/hearing specialistsExperts in efficient environmental designVision and visual processing scientists

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Answers (1)

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Samuel Holt · Answer 1

Vision and visual processing scientists

Explanation:

The vision and visual processing scientists can give a better feedback on how the new dashboards will be received by the customer. This is a user experience approach which supports their study in techniques like Delphi.