Felicita Brewery wants to add brown ale beer to its existing list of alcoholic products. The questions the company currently is asking itself are: What is the likely demand for the product? What impact would the new product probably have on total sales, profits, market share, and return on investment? How would the introduction of the product affect existing products? At what stage of new-product development process is this company? a Developmental stage b. Marketing stage c. Business analysis stage d, Screening stage

Question

Business

Makena Joseph

20 February, 21:59

Felicita Brewery wants to add brown ale beer to its existing list of alcoholic products. The questions the company currently is asking itself are: What is the likely demand for the product? What impact would the new product probably have on total sales, profits, market share, and return on investment? How would the introduction of the product affect existing products? At what stage of new-product development process is this company? a Developmental stage b. Marketing stage c. Business analysis stage d, Screening stage

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Lorenzo Mack · Answer 1

Business analysis stage

Explanation:

New product development is a process of taking the advantage of existing market opportunities to introduce new products through invention, innovation or modification of existing products.

To ensure the successful launching of a new products, series of steps are observed as guidelines so that non viable ideas can be dropped early.

One of the guidelines is business analysis which is about assessing the survival and the commercial value of the potential product through cost, revenue, market size and profit