Ask Question
21 August, 20:40

A toothpaste manufacturer believes its most likely customers are parents of young children who value a brand with a kid-friendly taste and texture. The company's segmentation is probably based on: Select one:

a. psychographics.

b. behavioral characteristics.

c. a combination of demographics and benefits sought.

d. a combination of behavioral characteristics and benefits sought.

e. a combination of demographics and psychographics.

+4
Answers (1)
  1. 21 August, 21:49
    0
    c. a combination of demographics and benefits sought.

    Explanation:

    The type of customer that a company aims to reach with its products is the company's demographics. In this situation, the public aimed is parents of young children, which is the demographics. A "kid-friendly taste and texture" are the benefits offered by the manufacturer that they believe is valued by their demographics. Therefore, the company's segmentation is probably based on a combination of demographics and benefits sought.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “A toothpaste manufacturer believes its most likely customers are parents of young children who value a brand with a kid-friendly taste and ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers