Fresnas Inc. is a furniture manufacturing company. It has taken the initiative of incorporating social responsibility as one of the firm's new foundations. In order to carry out the business in the favor of its clients as well as the environment, the company uses a third-party eco-logo that indicates the use of recycling as a method of production and focuses on the primary benefits of their products that save their customers' money. Which of the following marketing techniques has been implemented by Fresnas Inc.? a. Green marketing

b. Cause marketing

c. Undercover marketing

d. Relationship marketing

Question

Business

Caroline Brennan

1 April, 22:01

Fresnas Inc. is a furniture manufacturing company. It has taken the initiative of incorporating social responsibility as one of the firm's new foundations. In order to carry out the business in the favor of its clients as well as the environment, the company uses a third-party eco-logo that indicates the use of recycling as a method of production and focuses on the primary benefits of their products that save their customers' money. Which of the following marketing techniques has been implemented by Fresnas Inc.? a. Green marketing

b. Cause marketing

c. Undercover marketing

d. Relationship marketing

+2

Answers (1)

Know the Answer?

Brendon Conway · Answer 1

Green marketing.

Explanation:

Green marketing is promotion and selling of products that are environmental friendly. The product should be produced in an envimentally friendly process and should be sustainable. As is seen in the example of Fresnas Inc, they are using recycling as a sustainable environment friendly process to produce goods, while making more profit.