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2 July, 06:54

Scotts fertilizer has a 4-step program for lawn care. each step features a different product. scotts sells the fertilizer as a set containing one bag of each of the 4-step products. if scotts decided to sell each product individually rather than as a set, it would be an example of which pricing strategy? a. dumpingb. dynamic pricingc. minimal pricingd. underpricinge. unbundling

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  1. 2 July, 07:55
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    Answer: Unbundling

    Explanation:

    In general bundle offer means combining two or three small things together to form an offer product. While unbundling is the opposite of the bundling here one offer is split into two or three small things.

    If the 4 step fertilizer products are sold together then the products are bundled. Here Scotts fertilizer firm plans to sell the 4step products each separately which is known as unbundling strategy. Through unbundling strategy the value is created for different customers without bringing a new product.
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