Product prices are set on the marketing budget detail spreadsheet
a. true
b. false 2. each market segment responds to different types of media (e. g. print, direct mail, etc.) to a varying degree. it follows then that each product must be identified with its target segment. product target segments are identified by
a. their placement on the perceptual map
b. entering their status on the pricing and forecasting spreadsheet
c. entering the target segment on the marketing budget detail 3. each additional advertisement increases customer awareness by the same amount of the first
a. true
b. false 4. the marketing budget detail asks teams to determine budgets by
a. product
b. segment
c. both
+1
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