Markham Publishing is known for its consultative buying center culture. Recognizing this corporate culture, someone attempting to sell to Markham Publishing should:

Answer: take into consideration all the members.

Explanation: If someone is attempting to sell the Markham publishing, then it should take into consideration all the factors that could affect each individual in the buying center, but the factors affecting the decision maker should be given special consideration.

Thus, attention to all members should be given while making any decision.