An advertisement emphasizes that if a consumer uses a certain deodorant he or she will not offend other people and will not cause problems in the workplace because of bad body odor. What part of the Freudian system is this ad appealing to?

A) the id

B) the superego

C) the anti-ego

D) the ego

B) The superego

Explanation:

As per Freud's personality theory, an individual's demeanor has many facets which are:

Id which are primitive instincts comprising of the inherent personality traits. It is that part of the personality which is unconscious and directly and instantly responds to needs, urges, wants and desires. This is also the part which defines aggression in a personality. Ego develops and serves as mediation between Id and the real world. Ego is responsible for finding out realistic and moral ways of satisfying the demands of the id, taking into account the social consequences. Superego: It controls the impulses of id which are unacceptable to society and turns ego towards moralistic conduct and to yearn for perfection.

In the given case, the advertisement emphasizes upon not offending people at workplace by bad odor and thereby avoid problems. Thus, the advertisement appeals to the superego part of the Freudian system.