If an advertiser bids $4.75 CPM and another advertiser bids $0.50 per CPC with a click rate of 1%, the display network would award the ad space to A. the CPM bidder because the network would earn $4.75 versus only 50 cents with the CPC bidder BY. the CPM bidder since the network has no idea how many click throughs the CPM bidder will get C. the CPC bidder because the 1% click through rate would produce $5.00 over 1,000 impressions D. the CPC bidder because the $0.50 per click rate would produce an income of $50.00 versus only $4.75 for the CPM bidder

Question

Business

Michaela Duncan

6 June, 04:41

If an advertiser bids $4.75 CPM and another advertiser bids $0.50 per CPC with a click rate of 1%, the display network would award the ad space to A. the CPM bidder because the network would earn $4.75 versus only 50 cents with the CPC bidder BY. the CPM bidder since the network has no idea how many click throughs the CPM bidder will get C. the CPC bidder because the 1% click through rate would produce $5.00 over 1,000 impressions D. the CPC bidder because the $0.50 per click rate would produce an income of $50.00 versus only $4.75 for the CPM bidder

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Answers (1)

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Adriel Black · Answer 1

Answer: C. the CPC bidder because the 1% click through rate would produce $5.00 over 1,000 impressions

Explanation:

From the question, an advertiser bids $4.75 cost per thousand impressions (CPM) while another advertiser bids $0.50 per CPC with a click rate of 1%. Over 1000 impressions, the second advertiser bids will produce:

= $0.50 * 1% * 1000

= $0.50 * 0.01 * 1000

= $5

Based on the analysis above, the CPC bidder will be awarded the advertisement space because the 1% click through rate would give $5.00 over 1,000 impressions.