Discuss three potential problems a company can face if it decides to expand internationally. Explain why it is important to consider cross-cultural consumer behavior prior to expanding beyond the domestic market. Provide real-world examples to illustrate your ideas. In replies to peers, discuss additional problems that could be encountered and must be considered.
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Home » Business » Discuss three potential problems a company can face if it decides to expand internationally. Explain why it is important to consider cross-cultural consumer behavior prior to expanding beyond the domestic market.