Ask Question
21 June, 21:09

Furthermore, 75% have adequate knowledge about your product and 65% say they like the product. Half say they intend to buy the product and 45% of the market actually buy it. What aspect of the hierarchy of effects should be the promotional objective?

+5
Answers (1)
  1. 22 June, 00:11
    0
    Behavioral Phase

    Explanation:

    Based on the information provided it can be said that the aspect that should be the promotional objective is the Behavioral Phase, which targets those actual purchases. This would be the best option since the vast majority of the public already knows about the product and likes it, but less than half actually go through with the purchase. Therefore targeting this aspect of the hierarchy of effects will demonstrate the best results.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “Furthermore, 75% have adequate knowledge about your product and 65% say they like the product. Half say they intend to buy the product and ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers