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16 October, 05:15

The type of decision making a consumer uses for a product does not necessarily remain constant. why?

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  1. 16 October, 06:01
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    See explanation below.

    Explanation:

    Human wants and needs are dynamic and insatiable. With that in mind, a customer's decision making regarding particular products and services will keep on changing.

    This can be due to diverse reasons which include:

    - Change is customer's tastes or preferences: customers may experience income level changes, and this will also affect their tastes and preferences for particular products and services.

    - Changes in trends: people's needs tend to change with the changes in trends and what is currently in vogue.

    - Technology advancements: changes in technology will affect a consumer's decision making process, for example, if a new phone with new capabilities is produced, consumers will want to purchase the product because of its technical aspects.

    - Economic factors like inflation, rise or fall in income level, unemployment, recession, etc can affect a consumer's decision making process.
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