The marketing mix variables include what aspects of a product offerings?

A. Product, place, promotion, price

B. Perceptual mapping, promotion, and price

C. Product, positioning, place, promotion, pricing

D. Price, positioning, promoting, and distributing

E. Positioning, segmenting, targeting

The correct answer is letter "A": Product, place, promotion, price.

Explanation:

The Marketing Mix 4Ps Model was introduced by American professor E. Jerome McCarthy (1928-2015) in an attempt to determine what factors influence consumers' decision making. Those components are:

Product: good or service offered. Place: product distribution. Promotion: form of communicating the product to consumers. Price: right monetary value of the good or service.