Apple computer's "smart team" is an example of a firm that succeeded by: encouraging each manager to focus on a well defined area of the business and build his own specialized department. bringing together a group of talented and experienced managers to conceive, develop, and market products. emphasizing a low price and low cost strategy right from the beginning. assembling a group of employees whose inexperience was a plus, because they did not come with the baggage and institutional ideas of larger companies.
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