Which of the following methods is designed to determine the demographics of a particular target market?

Primary market research

Secondary market research

Diversity marketing

Differentiated marketing

Primary market research is conducted by directly going to your customers or prospective customers in your target market, and collecting the information you need to improve your business. Meanwhile, secondary market research is a type of market research based on already existing information - basically you compile information from other sources to answer your questions. Diversity marketing is a type of communication strategy to appeal to diverse groups using various marketing channels, while differentiated marketing strategy is when a company creates campaigns to appeal to several market segments.

The correct answer, thus, for the given question is (A) primary market research.