If customer needs and use are similar across two national markets, and the ability to purchase the product exists in both, an appropriate strategy would be: Select one: A. Product and Communications Extension B. Product Extension and Communications Adaptation C. Product Adaptation and Communications Extension D. New Product and Communications

Question

Business

Gilberto Keller

23 May, 12:42

If customer needs and use are similar across two national markets, and the ability to purchase the product exists in both, an appropriate strategy would be: Select one: A. Product and Communications Extension B. Product Extension and Communications Adaptation C. Product Adaptation and Communications Extension D. New Product and Communications

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Answers (1)

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Omar Cannon · Answer 1

A. Product and Communications Extension

Explanation:

-Product and Communications Extension is when a company markets the same product using the same communication strategy.

- Product Extension and Communications Adaptation is when a company markets the same product but it provides different benefits from the ones in the home market and because of this, the communication strategy is customized to that particular market.

Product Adaptation and Communications Extension is when a company adjusts the product but uses the same communication strategy.

-New product and communications is when a company adjusts the product and the communication strategy because the market have differences like cultural aspects that require to make changes.

According to this, the answer is that an appropriate strategy would be product and communications extension because the customers have the same needs and use the product in the same way which means that it is not necessary to make changes.