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8 March, 20:12

Is a production process that generates customized products in high volumes?

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  1. 8 March, 20:38
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    The production process is called Mass Customization and it is defined as an example of the assemble-to-order strategy, where a firm's flexible processes generate customized products or services in high volumes at reasonably low costs. Basically it combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
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