The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is

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Business

Ana Carter

2 March, 19:25

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is

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Maia Walls · Answer 1

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is cluster analysis.

The task of grouping a set of objects is clustering. Market segmentation is a marketing term, in which complete market setup is divided in to segments with consumers of similar demand.