Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. In order for the slogan to be effective, it should ...

A - invoke good memories of the past and provide a good explanation of the cereals content.

B - associate the cereal with something good and create positive feelings about the cereal.

C - build up the consumers self - esteem and validate that it is better than the competition.

D - review the contents of the cereal and convince consumers that the cereal is healthy

Question

Ivy

7 October, 21:48

+1

Answers (2)

Know the Answer?

Azaria Mosley · Answer 1

D. nothing Inc your sales rate than a huge lie about a product

Barrett Brock · Answer 2

Hi! I would say that the answer is B because is associates with the media and and the people.