refers to any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the media that subsequently creates a problem for the communication channels.

Noise.

Explanation:

In marketing, the term 'noise' can be defined as a distraction from the central idea or the message of the information, which can cause the core idea of the information to be diverted.

While marketing any information on any product or item, when the marketer inserts too many messages in a single frame it will confuse the customer and the central idea of the message is lost. This leads to the burial of the message in the 'noise.'

The noise can also be created when a customer is not able to differentiate your message from your competitors.

A good marketing information always involves sticking to the central idea or message of the information that you want to be delivered to your customer.

So, the correct answer is 'noise.'