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22 January, 16:39

A marketing firm randomly sends a mass promotional mailing to 21 %of the households in a new market area. From experience the firm knows that the probability of response to a mailing is 0.14 Number. What is the probability that a household receives the mailing and responds?

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  1. 22 January, 17:58
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    Let X be the number of households.

    so they sent the promotional material to 21% which means 0.21X number of households get the material.

    out of the 0.21x households only 0.14 respond which is

    0.14 (0.21x) = 0.0294x or 2.94%

    2.94% is the probability that a household receives and responds.
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