The broad term for the use of similes, metaphors, hyperboles, and personification is called

The broad term for the use of similes, metaphors, hyperboles, and personification is called "figurative language".

Figurative language alludes to the shading we use to enhance our written work. It takes a common articulation and dresses it up in a suggestive gown. It tenderly suggests something without straightforwardly expressing it. Figurative language is an approach to draw in your readers, introducing through your written work with a more inventive tone.