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30 March, 08:56

I-scream-4 Ice Cream recently faced competition against their flagship brand of Orange peel ice cream." A competitor made significant in-roads into the market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 Ice Cream implementing?"

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  1. 30 March, 09:57
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    Answer:This strategy is called product differentiation
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