Alesha is looking for her first job as a marketing manager for a retailing company. When a recruiter asks her whether she has the technical skills for the job, what is he referring to?

Question

Social Studies

Pop Tart

10 May, 02:52

Alesha is looking for her first job as a marketing manager for a retailing company. When a recruiter asks her whether she has the technical skills for the job, what is he referring to?

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Answers (1)

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Faith Kim · Answer 1

The recruiter is referring to technical skills like Database querying, Modeling, Basic understanding of statistics, Front-end development, Marketing automation, budget development.

Explanation:

Database querying: Ability to answer the questions about customer and prospects behavior on their own.

Modeling: The key technical data in understanding how to collect the data, chart it, visualizing the progression of marketing efforts and communicate them to stakeholders. Ability to create a data model and deciding with the created data.

understanding of statistics: analysis of the data collected by them by statistical significance, cohort analysis, etc.

Front-end development: The knowledge of understanding the basics of HTML, Java scripts, CSS.

Marketing automation: To become a successful marketer one should be able to adapt to use the automation tools in preparing their personalized emails that may increase the sales by a minimum of 20%.