If Lucy Hale (star of Pretty Little Liars) appears on Good Morning America and talks about her upcoming album and how great it is going to be, the viewing audience is all the more likely to demand access to it. This illustrates the "desire" element of:

"I want it."

Explanation:

Marketing Models are conceptualized to make assumptions about the product that they are representing and influence the customers.

The AIDA model in marketing is used to show the steps a potential customer goes in the process to acquire or to purchase the product. The acronym AIDA stands for - --

A - attention

I - interest

D - desire

A action

The example in the context demonstrates the "Desire" element of 'I want it' to view the upcoming album.

Thus the answer is--

"I want it."