We are known and respected because of our good name: Mighty Clean. Our loyal customers have trusted our Company for over 50 years. And we can now continue serving you through the World Wide Web; you can now buy our products on-line, with the same lifetime guarantee and value that you have come to expect. Visit us on - line for a full list of quality trusted Mighty Clean products.

a) ethos b) logos c) pathos

Question

Social Studies

Marely Riggs

2 September, 20:22

We are known and respected because of our good name: Mighty Clean. Our loyal customers have trusted our Company for over 50 years. And we can now continue serving you through the World Wide Web; you can now buy our products on-line, with the same lifetime guarantee and value that you have come to expect. Visit us on - line for a full list of quality trusted Mighty Clean products.

a) ethos b) logos c) pathos

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Answers (2)

Know the Answer?

Amaris Buckley · Answer 1

Ethos

Explanation:

Ethos is a Greek word that means "character"

Ethos is when an argument rests on the credibility and or ethics of the person making the argument. It is used in the illustration here where the company tries to convince or persuade their customers based on their credibility as evidenced by other people who have used their products and for long period of time. Ethos is in contrast to pathos which appeals to emotions and logos which appeals to logic or reason.

Taniya Barajas · Answer 2

Answer:a) Ethos

Explanation:Ethos (plural: ethea) refers to a persuasion strategy which appeals to how credible is the person presenting the information.

This refers to how this company presents itself in order to convince its audience on how qualified it is and how trusted their product are.

They also mention their experience of 50 years to establish credibility.